All Transactions are based on trust. The web is no exception.
The rapid degeneration of the quality of the posts on digg, reddit, and other aggregators highlights a serious misunderstanding prevalent amongst lots of web2 startups.
All Transactions are based on trust. Even trivial transactions, like someone (or something) recommending a site for you to read (reddit, digg, delicious’s inbox, your flickr friends stream, your RSS feeds, your homepage, google search results). Misunderstanding this leads to websites that get killed by their own success.
I’ll explain how Trust works on the web and how you can build webservices that don’t get killed by their own success by keeping trust a central part of the system in a series of posts.
Post 1: I’ll first give an extensive use case to show how trust permeates all transactions, highlighting why any social network with no notion of an actual ‘network of trust’ behind it cannot become famous without swiftly plummeting to abysmal quality as well - I’ll analyse a ‘transaction’ of me going to reddit (it’s a lot like digg if you’re more familiar with that), and break it down into atomic little bits of trust.
Post 2: A similar service, yet from a trust point of view very different: del.icio.us’s inbox system. I’ll analyse it in the same vein, and then propose a way to expand it to scale in traffic and ease of use without compromising its implicit trust system.
Post 3: A missive on the significance of the Facebook API, how OpenID and the concept of ‘identity 2.0’ can also help us out, and one view of the future of the web and society in general.
This series of posts has been inspired in part by Deborah Schultz‘ presentation at The Next Web 2007. It’s 31 slides with lots of pictures to look at. Won’t take you more than 5 minutes to click through, and it sets this series up quite well.
I’ll post the first part of the series tomorrow, so in the mean time, here’s her presentation:
To continue reading, go to part 1.
Cristiano Betta http://ibbydibby.com/
June 10th, 2007Looking forward to the posts. I really liked the talk by Deborah Schultz, especially how readable they are without knowing what she told along to them.
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deb schultz http://www.deborahschultz.com
June 13th, 2007Wow- I inspired no t jsut one post but a series - I am speechless. Totally cool that you liked it and were inspired. I look forward to reading more.
Cristiano Betta http://ibbydibby.com/
June 13th, 2007Hi Deborah, Reinier already started the first part of the series, hope you like/agree.