Jyri Engeström - Nodal Points
Jyri Engeström - Nodal Points
(My notes in parentheses, as always.)
How mobility is changing the social web
1. Social objects
2. Social peripheral vision
3. Nodal points
Is there something more meaningful than one-dimensional pseudo-apps poking.
Social network theory does not explain what connects some particular people and not others.
Another tradition of theory explains why so many YASNS fail.
Knorr-Cetina etc. academic literature on sociality.
Same talk about social objects which shoudl be the foundation of your social network. A common thing to gather around which is of interest to multiple people.
Good webservices allow people to create social objects that add value.
Mobil edevices make it possible to caputre slices of reality that people couldn’t capture before. Flickr has solved the cain of pain in photgraphy. Mobile phones and mobile camera’s and text messages have greatly decreased the friction for people to participate. Video phones are doing hte same thing for video.
iPhone 2.0 has the same potential as the microscope had on the natural sciences. A new species and a new world which people were not aware existed before. Really usable and really programmable mobile devices may cause a similar breakthrough.
Barcodes and RFIDS enable connecting physical objects.
Define your verbs as a site and claim the interaction that way.
Person x verb x object
Assess new sites with new startups and new objects.
Theories:
Actions - Alexei N .Leontiev
Speech acts - John R. Searle
Communicatve acts - Jürgen Habermas
Utterances - Conversation Analysis
How to use this social theory in designing services.
Actions leave traces on the web. Som eactions are voluntary, others are auat-generated. Facebook newsfeed is a social peripheral vision.
Seeing what will happen next.
(e.g. Facebook friends feed: you see a picture at a certain party and next you see that two of your friends have broken up.)
No awareness of other people’s intentions make for bad decisions.
Gaming and 3D worlds have taken SPV to a much higher level out of necessity.
Kids growing up with these games are going to expect the same UI conventions while they are doing the same work they do.
Object lockers and activity aggregators.
Google has a tremendous scaleof aggregation. Exposes new questions.
Pattern recognition. There are lot of patterns in the information. Nodal points is from Idoru. Getting all data on somebody and being able to detect somebody’s future.
Q: What shoudl i be aware of that’s happening around me?
Feeding content back to you on mobile. How do we know which information to give back at what time? Minimize disturbanec, maximize utility.
Portals move from Pagerank to ‘Facerank’. Your proximity towards others with social proximity, physical proximity, shared taste, shared objects. Ultimate personal attunement. How is this algorithm going to work?
Algorithmize: social capital, want, need, know, talk.
1. What is your object?
2. What are your verbs?
3. What are your nodal points?
Q: How do you evade the need for commercial parties to control your experience, keep you in and squeeze you.
Users should be able to hack ontop of the data. Customize their view and be able to take their content and do with it whatever they want. And also federated models for interop.
(Horror scenario: When Google applies the interaction design of Las Vegas to our social experience.)
Q: Are activity streams the nodal points?
We.re getting infromation overflow. (LIke Friendfeed etc.) A nodeal point serves out the stuff relevant right then.
Q: What is Jaiku doing right now?
Jaiku in Death Valley. Developing Jaiku on App Engine port tok priority and after that new exciting features will be rolled out. And also working on real social features in Google.
Erwin Boogert http://www.r-win.com/
May 22nd, 2008‘Jaiku in death valley’, can you elaborate on that? Does that mean it has been canceled in some sort of way? If so, what and how?
alper http://www.alper.nl
May 22nd, 2008I think he meant it’s a long trip through a barren land. Porting an app like that to a completely new platform i.e. Google App Engine always takes moe time than that you would like that and Jyri himself is more focusesd in applying the social principles he talked about within Google proper.
So after the ported Jaiku is released they seem to have plans fo really cool applications (which I believe). Guesses are Twitter will still not have their act together even after another year, so no rush.