Thursday, May 22nd, 2008
About the future of the iPhone
Image via Wikipedia
So, there has been quite a bit of rumours going around about the iPhone 3G and whatever else Steve Jobs might pull out of his hat at WWDC2008. I heard so many stupid and ridiculous predictions that I felt the need to write my own thoughts out and do my own predictions for you to criticise in return.
Phone 3G
I think we can be sure of the iPhone 3G launch, although I doubt the name will be the “iPhone 3G”. The 3G name focusses a bit too much on the lack of 3G in the current model and doesn’t encompass all the new features I bet they will introduce next to the speed bump. What other new features they will exactly introduce is hard to say, but one thing is pretty clear to me: there won’t just be one iPhone model anymore. This might happen this year, or next year, but the iPhone won’t stay a lonely child.
iPhone Line
Like with the Mac and the iPod, Apple has always started with one, or a few, very strong products. The limited choice introduced in these products made it clear where these products were to be placed in the market, and in return people embraced these products for there apparant simplicity, which was to me enforced by the limited choice. In time though, the strategy Apple has had was to slowly expand a product into a line, adding more models that fit into the needs of certain focus groups of customers. See the iMac which in return spawned a few more generations of iMacs but also the Mac mini. But probably more prominent is the history of the iPod (now the iPod classic) and the introduction of the iPod Mini, Nano, Shuffle, Photo, Video, Touch, and eventually the iPhone.
For the iPhone I can really see Apple adopt the same strategy. They clearly have already committed to bring the next generation iPhone to more telcos in the rumours that have been going around, and the next step is to get those people who bought a first generation iPhone to eventually upgrade to something 2nd or 3rd gen that better fits their own personal needs. This might be a iPhone Pro that has GPS, 3G, bigger screen, and all business features any CEO might wish for, or it could just as well be a iPhone Nano that is a very simplified iPhone (no wifi, smaller screen) but only a fraction of the price.
Why it took so long to make the SDK
When you actually come to think of the iPhone as a line of products, it starts to make sense why it took Apple so long to make their iPhone SDK. I don’t think they spend all that time and all that effort into making sure all their future 3rd party apps will work fine on just 1 device. I think the SDK includes a lot off little magic bits that make sure that their apps can run on any of their short-term to-be-released devices, without any issues. I don’t know for sure, but it would make sense even for the SDK to have some integrated resolution independence to solve the problems of multiple devices with multiple resolutions like you get with mobile Java Apps.
Tablet
Once you consider a iPhone line and the possibility of an iPhone Pro, you might come to think of Apple releasing an Apple Tablet. As far as I’m concerned, one thing is clear: Apple won’t release a Tablet with plain OSX on it. With their history of the Newton, iPhone, and iPod Touch they have proven that touchscreen, handheld, portable devices require a different kind of user interaction to succeed. For exactly this reason the iPhone sports a nice “big-button”-userinterface and not something that requires a stylus.
So if we would see a tablet, would it use the iPhone OSX? I don’t know, but again it makes sense in retrospect to the long development time they have had on the iPhone SDK. Another question is: would it be equipped with a “slide out” keyboard?
Keyboard
Now the addition of a “real” keyboard is one thing I have heard quite a few times, especially in combination of the rumours of a “bigger” or “pro” iPhone. it is fairly simple to destroy this rumour with 1 fact: Apple doesn’t consider a real keyboard to be better. They said so at Macworld 2007 and the current iPhone sales figures have proven to them that they were right. Adding a keyboard to an iPhone Pro or a Tablet would be like they admitted that a keyboard was a pro feature. It isn’t. so it won’t be introduced in the iPhone line any time soon.
GPS
The final little rumour that has been going around is the GPS feature. Honestly I don’t know what Apple will do about this, because although it is obvious that having the option would be preferred, it has some caveats. The first option is to have an internal GPS as this will give the most integrated experience. Obviously the issue there would be the demise of the iPhone’s battery life, as GPS uses shitloads of power to run, let alone run constantly. The alternative would be to have a nice external Apple bluetooth GPS receiver, or possibly even support for 3rd party GPS receivers. I say possibly, as the reason I would see Apple make their own external dongle is because they can be a pain to set up to work with a phone. So if Apple controls all the pieces of the puzzle (as they like to) they might be able to make the experience more enjoyable.
Conclusion
There has been loads of speculations going around and I think I highlighted some of the few that annoyed me the most, and I hope I’ve been able to explain why I think they were utter bullshit. Obviously we will have to wait until the end of the keynote on the 9th of June to see if was even remotely close. Until then, let me know if you agree or totally disagree.








