Reinier, Cristiano and Melinda had visited Barcamp London a couple of weeks ago and Reinier gave a talk on Voluntary Economies which I helped him prepare.

Consuming Experience has kindly recorded this and a lot of other talks from Barcamp.

This is a rich topic and there is a lot to say about it. As I watch Reinier presenting it on the video, I see him explaining the examples we came up with and ideas pop up in my head of other examples, of how he could have told it better or how I would have told it differently.

Watching a video of a presentation you gave or helped prepare is immensely educational. I of course already ‘knew’ this, but usually it rewatching yourself present isn’t practiced very vigorously. This convinced me that it is completely worth it, probably time and time again.

The holidays have been over for a while now and life has picked up again with a ruthless schedule. Here’s a quick schedule update from us to tell you what is keeping us busy at the moment and where you can expect us the coming year. If I forget something, I’m sure that the rest will add it themselves.

Reinier

Reinier is currently finalizing all arrangements to be able to launch his startup Tipit.to. To say that this consumes a lot of his time is an understatement.

Cristiano

Cristiano used to be our top blogger but he is currently directing more time to his studies. He is currently busy writing academic prose with the hopes of graduating sometime in the future.

Martijn

Martijn has also focused a lot of his attention back to his studies but he (and we) also came to the realization that blogging is not his thing. That is why we decided to part on amicable terms. We wish Martijn well for the future.

Eelke

Eelke has settled into Berlin and is feeling quite at home from what I understand. He has produced some great movie clips on his own blog in the past days. Eelke is pursuing work in the Berlin area, so if you want to hire a great designer there, you should look him up (his new professional site should be up soon).

Alper

I am undergoing numerous changes in my life with a graduation due this Friday, a change of jobs and a new house. In this new life a lot of my time is spent working on experience and promotion for Tipit.to or doing web projects for Boost Company. I do have more bandwidth available and will be putting up a professional site soon.

Events

And to finish this update here is a slightly annotated event schedule for the rest of this year. You can always track us on Upcoming, browse through my contacts for the other Four Starters members. You should be able to find most of us on Dopplr as well (my profile).

PICNIC (25/9 — 28/9) is going on right now. Something of an overhyped event it is hard not to be influenced by it. Reinier is going tomorrow to take a masterclass in pitching from Boris and then onto pitch for a jury. This Friday is a meeting on portable social networks (upcoming) which I’m debating not going to.

FOWA (upcoming) Ryan Carson’s visit to Amsterdam was a great appetizer for the real event in London next month. Cristiano will attend the event and report back for us.

The future of GOOGLE (upcoming) This event should at least be interesting where Dutch ‘pundits’ are going to ruminate about the future of Google. I am positively influenced because it is at Info.nl.

Wikimedia (upcoming) The Dutch Wikimedia conference should be interesting and I plan to attend.

Barcamp Berlin (upcoming) Barcamps are among my favorite events and this promises to be a great one. Because of the subsequent Web2.0Expo event international attendance should be at a peak level. Now just to hope that the venue is big enough to hold all of us. This should be no problem in Berlin, right? Eelke and myself will definitely attend this.

Web 2.0 Expo Berlin (upcoming) Big multi-day conference for everybody into the web scene in Europe. This promises to be jam packed and very interesting with the barcamp preceding it and the web2open event at the same time. Reinier and myself will attend.

BrightLive (upcoming) Obligatory Dutch technojam event. I hope this year sports an improvement with some less commerce and some more substance but still I will probably go.

LeWeb3 (upcoming) is always controversial but I don’t really know if it’s worth attending.

Chaos Communication Congres (site) always looks like a great event to close off the year.

What do you think about these events, any of them must see or must avoid? If you happen to visit any of these events and we’re there drop by and say hello.

Running a business isn’t too difficult if you respect some basic rules. Rule number one: you have to offer potential customers something they need. If you do the math well, exploit your network, practice some good marketing and have a bit of luck, you will probably succeed.

Nevertheless, 99% of all web start-ups die before they fly. That figure is higher than in any other industry. Why is that? Because most web start-ups don’t offer something customers actually need. Many people in the web 2.0 scene seem to disregard this.

I can see why. It’s relatively cheap to build web sites and with a potential worldwide market the prospects are extremely positive. Entrepreneurs, investors and enthusiasts - they all get carried away by the figures.

But if you don’t manage to tap into that worldwide market, it’s a whole different game. It’s not just bad for investors; it might blow up the industry once more (remember bubble 1.0?).

That’s why I believe we all need to be a bit more critical. Virtual communities might be the future of the web, but this doesn’t mean that any community will stand a chance, let alone be profitable. In the end, thinking of a good business model first is cheaper than just building web sites. It will pay off in the long run.