So, the afternoon here at Essential Mediatech has started, and we started with an interesting talk by Reid Hoffman of LinkedIn on a wide range of marketing strategies, comparing approaches of old to new and small to big companies. Reid used to work for PayPal before he went to LinkedIn and clearly has a lot of experience in business and understanding marketing strategies and revenue models.

In short Reid talked about the difference between how people think one should start a business and plan the monetization, versus how he thinks it is best approached. He stated that the old model is to have revenue as soon as you start, be self sufficient and grow on the existing revenue streams once you have established them. On the opposite he claims the new model should be to setup placeholder revenue models as soon a possible, but to plan to change these models as the business grows. For example, if you plan to have a complex advertisement model that is very targeted, don’t start building that at first, but in contrary start with placing Google Ads until the time comes to change the advertisement to a more complex revenue model.

In his new model he claims that monetization is at first irrelevant. If you plan to take a couple of risks in a business, which would you think is more valuable: establishing the monetization or establishing a community? If you build a large community soon any change in the monetization strategies will have a far larger effect on you revenue model than when you start building the revenue models before the community is established. Obviously it is good to build some kind of monetization when you start, because being established and self funding is interesting and motivating, but clearly expect to change the model whenever you reach a higher level of company operation.

I thought this was a very interesting talk, and I have 2 more pages of notes left that I didn’t use in this post, so I will see if Reid has written about this somewhere else or maybe placed this presentation on SlideShare.

So, we just had the second company showcase here at Essential Mediatech, this time focussing on content providers. The presenting companies were:

7digital - service for secure distribution of digital media
Mind Candy - developer of puzzles, cross media entertainment and alternate reality gaming
Netlog - online social portal specifically targeted at the European youth
Shiny Media - operator of a number of news-oriented websites

Ashley Norris from Shiny Media

I was particularly interested to see Shiny Media, as I am a reader of one of their blogs ShinyShiny.tv and didn’t know they were this big (nor actually that they were located in the UK). The other companies were a bit less interesting, especially Mind Candy which were basically promoting their new online pet-keeping game. Tamakochi all over again and certainly not my beef.

So, we just enjoyed a few companies giving small showcases of their products. I’m not explaining all of them in detail so here is the short list.

Rawflow - live peer-to-peer (P2P) streaming technology
Simply Media - creator, aggregator and distributor of digital video content
t5m - video-based, socially conscious entertainment and lifestyle network
Zattoo - peer-to-peer internet television provider

All of these companies were in one way or another trying to add some more value (and therefore revenue) to the online video model. I specifically enjoyed Zattoo, as they offer Satellite TV over IP to a little program that seems to also run on Mac. Unfortunately you need an “invite” so I will have to tackle the founder in a moment to get acces to their service.

So, I am at the Essential Mediatech conference here in London at the BFI IMAX theatre. I arrived a bit late but managed to be in time for the first keynote of Antti Ohrling from Blyk.

Blyk is a very interesting mobile phone service provider that is free, for 16 to 24 year olds, and sponsored by targeted advertisements. The talk was interesting, especially the fact that they get about 100x the response rate one would get from traditional advertisements like e-mail and banners. The service is currently available in the UK and free to any 16 to 24 year old who can get enough value from 43 minutes and 217 texts a month.

This article was originally posted at the blog of Sjors Timmer, besides doing MA in Digital Media at Goldsmiths in London, he is also involved in doing web design work

The Jesus Phone

The enormous media hype around the “Jesus-phone” proved it once again: there is only one leading company in consumer technology, and that is Apple. In current time there seems to be no other company able to sell a piece of the future than the Cupertino dream-weavers. Once bought however, the great promise turns out to be quite an ordinary thing which is certainly not as good as those futurists had promised. But at that moment it is already too late, so why do we still keep forgiving them for selling overpriced products that are over and over again still not quite there yet?

The Future Promise Paradigm

To get some answers on that question, we can take a look at three ways of how the future is often used as an excuse to manipulate us into accepting things that would normally not directly benefit us optimally.

1. The future is often used to force us to change our habits for own benefits. The products that use this tactic often send the message that “change in our way of working and living” is needed to improve our situation.
2. The promise of the future can be used to keep us from complaining. If a product or service might not be that good today, the promise of improvements in the future is a good incentive to continue on. In other words: be strong, keep going, everything will be alright….. soon.
3. The future is used as a shared dream of mankind, as one day we’ll all be united. If you want the best for the world stay with us, and if you don’t adopt you are obviously against the best interest of mankind.

These partly overlapping points can be found both in business and governmental planning and often tries to explain their choices for the future. (more…)

I went to the Apple Store in Regent Street today to get a free Leopard t-shirt. I was a bit early and noticed a line was forming so got a spot as 9th in line at about 3:30PM. Eventually hundreds of people got in line behind me and Melinda (and a few people even were arrogant enough to get in line in front of us, assholes!). At 6 the doors opened and I had to push some queue jumpers who were told a couple of times by us and Apple employees to *** off.

Strange thing is that, although we only went for the t-shirt (first 500 would get one), we eventually ended up buying a family license as we have 3 macs anyway. Most of the photos can be found below or on my flickr page.

PS: We got applauded at which felt really weird and cool at the same time.

This article is written by Melinda Seckington. Melinda lives in London and normally writes for MissGeeky.com. This article was originally posted on MissGeeky.com on the 25th of October.

One of the London Games Festival events is Be Very Afraid, an annual event held at BAFTA displaying how schools and universities integrate new technologies into their curriculum. It’s meant to show policy makers what the possibilities are when children get in touch with new gadgets, ideas and creative resources. I was able to get a guest ticket, so last Monday I found myself being very afraid…I got to speak to a couple of the kids and I found it really refreshing. A couple of weeks ago at BarCamp Brighton there was a discussion of how difficult it was to get kids more interested into technology. What I discovered was that these kids were so passionate and creative without needing any real motivation. Just the opportunity to let them play/work on/mess around with PDAs, Nintendo DSs and iPod Touchs (!!) is enough to make them realise what they can do with it.

I’ll try to describe what a couple of the schools were doing. One interesting thing I noticed though was that it was mainly the primary schools and the first years of secondary schools that were doing the really cool stuff. It seemed as if the older you got, the less appropriate it was to use gadgets and computers in a fun (but useful) way; everything turns so serious. In my eyes, you learn the best if you’re having fun with the subject, so why not try to motivate the students in a better way? Anyhow, here’s what I found out:

Dhoon School, Isle of Man

I talked to a sweet 9-10 year old girl who showed me on a iPod Touch (!!) the website her class created. It was an online learning game, where you could pick a place on the map, watch a video about the place and answer a question about the place. They also had simulated a part of it in a KeyNote (!!) presentation, putting all my KeyNote skills to shame. All the children in her class had an iBook or a MacBook, which they used on a daily basis.

St Columba’s Primary School

At this school the Brain Training game on the Nintendo DS was used to coach kids in logic and math. For ten weeks every morning every child had to “play” 10 minutes with the game. The teacher tested their grades prior to the 10 weeks and after the 10 weeks and discovered a significant increase. The boy (10 years old) I talked to was jumping up and down the whole time, desperately wanting to show how quick and precise he could solve all the math problems.

Whitmore Junior School, Essex

This school offered an afterschool club for children to create podcasts and comics. It started out with the podcasting, with the kids going through the complete process of creating regular episodes, writing the script, recording it and editing it all together. Eventually they also began making a weekly comic with several recurring characters. One of the girls loved it so much that even though she is now moved to another school (high school, secondary school? not sure what you call it here in the UK) she’s coming back every week for the podcasting club.

Capel-le-Ferne Primary School, Kent

There were several interesting things this school did. For starters, they had a special project week, where all the kids brought their robots and gadgets along with them to school. Based on the items they brought with them, they created a movie with some kids filming it, some acting in it, and others editing it and adding sound effects to it. Next to that, they built and programmed Spike (see image), a robot that could “see” the edge of tables (and not fall off) and would try to grab your hand. Finally, every child had an own PDA with camera and internet access. There was one project where 6 of the children went on an excursion to a mill, with the rest of the class staying behind at the school, but staying in constant contact because of the PDAs. The idea was that they had to write a story about the mill: the stay-behinders had help from a children’s book author, giving tips on what type of information was useful. They played this info through to the mill-kids giving them instructions on what to look for. The mill-kids in turn investigated everything and emailed the data and photos of the place back to them.

Final Note

These weren’t the only schools that were at the event, just the ones that really popped out to me. I loved the enthusiasm and creativity of the all the participating kids and definitely do feel intimidated by what these kids are learning to do. Most of them aren’t even 10 yet and they can do stuff better than I can. Just imagine what they’ll be doing in 10 years time! Be Very Afraid, indeed…

The guys at Carsonified recently updated the page of the Future of Web Apps conference to include an archive of online slideshows and mp3 presentations. I was under the impression that they had also filmed some presentations, but I can’t seem to find any of these videos.

For now though, if you weren’t able to attend FOWA, you can now listen and watch to some of the presentations online and see what you missed. I’m personally actually going to go through a few of these as I obviously wasn’t able to attend all of the parallel sessions.

So, the Future of Web Apps (FOWA) conference is over, and it were 2 amazing days. This conference was quite an impressive one and I thank the guys behind Carsonified for giving me the opportunity to attend for free. I plan to do a few “roundups” of some of the exhibitors that were presenting, and this first one is on MeeCard.

I actually had a similar idea to MeeCard a while back when I ran into troubles with my MooCards that had 3 urls on it. I realized that it would make sense to have one central place online where people can find you, your lifestream, your details and your external links on all other websites, without having that content all on your own website. I decided to write something like this as an experiment for me to learn Ruby on Rails but never got much further than this.

The idea behind Meecard (example) is to have one online card that you can “configure” yourself and have it show your lifestream, links to your accounts, personal info, and basically anything more. They haven’t gone public yet so I am hoping to some beta access soon and give it a real try, as it sounds interesting and I would like to see how configurable it is.

I never really went into taking my personal project that seriously, as I noticed in a few discussions with friends that it was pretty hard to get a businessmodel around this. When I asked the same question to the MeeCard guys they noted that they hadn’t really thought about that either.

It’s less than 10 hours to the start of the Future of Web Apps conference in London, and I started to think about some interesting things to ask all the startups at the expo. I decided that, instead of asking the obvious things like “what does your app do?” it might be more interesting to focus on some of the bad issues we have with web applications these days. Here are the 10 probably really interesting questions (in no particular order) we will be asking at FOWA tomorrow:

1. Why would we really need this application?
2. Do I need to login to Facebook before I can use your application?
3. Do I need a Twitter account before I can use your application?
4. What other company does your corporate logo feel close to?
5. Do I need to register before I can even look at your application?
6. Do I need to re-add all my friends when I join your site?
7. If I join, will you start spamming my friends with invites?
8. If you get bought, will you screw over your users?
9. If you get bought, will you screw over your users?
10. Does your mom understand how to use your app?

Got more questions we should ask, then add them to the comments before tomorrow.